State Senate Bill Eliminating ‘Pink Tax’ on Feminine Products Advances in New Jersey

The State Senate Commerce Committee recently passed the “Prohibition Against Gender-Based Pricing Discrimination Act” in response to the rise in price on feminine products. 

The bill (S-2039) more commonly known as the “Pink Tax”, sponsored by State Sens. Nia Gill (D-34) and Linda Greenstein (D-14), aims to end gender discrimination, prohibiting businesses from charging different prices for men and women’s products and services that are essentially the equivalent. 

Under current law, women are paying more on female products 42% of the time for superficial differences. The new bill will force businesses to charge the same price for similar products or services despite the gender of the products or services they are marketed towards.

Ending the ‘Pink Tax’

Tailors, barbers, hair salons, dry cleaners and laundromats would be required to clearly disclose the pricing in writing to their customers for each of their standard services.

State Sens. Gill and Greenstein promoted this bill, citing the evident gap in payment for similar products and women are paying more than necessary.

“Women are often stuck paying more than men for similar goods and services simply because these products are marketed towards women,” Gill explained to the committee. “If these products are inherently the same, why are females being forced to pay more?

Gender Discrimination

“The ‘Pink Tax’ is unfair and promotes gender discrimination. With this bill, our state will be one step closer to achieving equality across all genders,” added Gill.

According to Greenstein, the hair care industry is currently the most discriminatory and with the passing of this bill, it will be forced to become more transparent with its customers.

“The most drastic difference can be seen in hair care, where, on average, women pay an additional $2.71 per each set of shampoo and conditioner,” said Greenstein. “Going forward, women and men should pay equal prices for equal products, there is no reason anyone should pay more for pink packaging or other superficial differences.”

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